Fans of Korean skincare and cosmetics will be familiar with Laneige. Emphasising on hydration as its expertise, the prominent beauty label has spent over 20 years researching the Laneige Water Science, a technology exclusive to the brand that helps women with different skin types achieve optimum hydration. For instance, it carries a Sleeping Mask line that’s formulated to retain moisture inside the skin for extended hours.
Launched in 1994, the brand is no newcomer to the scene. But it has managed to stay relevant by constantly researching the market and developing new, innovative products that push the boundaries of skincare and makeup. It also revolutionised the world of makeup by introducing products such as the iconic BB Cushion — a fuss-free compact case equipped with a sponge soaked in BB cream, so that users can do their makeup on the go. It also helps that the brand constantly engages popular South Korean celebrities as its ambassadors, such as actresses Song Hye Kyo and Lee Sung Kyung.
Laneige’s products are available at its stores in the popular shopping malls in the Klang Valley, such as 1 Utama and Pavilion Kuala Lumpur, as well as online. If you’re looking to try the brand’s products for the first time, here’s a guide to the 5 best Laneige items you can consider adding to your beauty arsenal.